Peter Feigin: I mean, my mouth just watered. And you've done this a number of times throughout your career and your life. When Carter Pewterschmidt stops by in "Fresh Heir" to announce that he has made Chris Griffin the sole heir to the Pewterschmidt fortune, the family hears a crash. Well, you got to be beyond on top of your game. I mean, the fact that players had just had it is no surprise. I mean, now that I worked for three owners that are kind of in finance and private equity and guys who take real big bets and everything, I don't know if I was so much of a risk taker as I was kind of attention deficit and impulsive. Michael Red: The mental health and wellness of the players, right? I know youve said your pops passed. Very little sympathy or empathy for pro athletes because of what they get paid. He's Peter Feigin, president of the NBA's Milwaukee Bucks, and in the nearly five years of living in the city he has come to Gee's Clippers so that Gaulien Smith, a black man, can tame his head. By the way, its so much fun. Peter Feigin didn't go looking for his job as president of the Milwaukee Bucks. It's like how do I hold my impulsive self to shut the hell up. The Bucks are one of the 17 teams that is competing in the new NBA 2K League, a necessary decision in Feigin's mind. Feigin distributed the shirts in February to The Runs regulars during a weekend retreat to Milwaukee, where his twin brother, Peter, works as the president of the Bucks. I think one of the things Jason of Beverly Hills, who was the designer and the manufacturer did, we just had this awesome element that the top of the ring came off and became a pendant on your, that you could actually wear as a necklace. But now, going into the future, obviously in the present now, we got fans at the games now, which I know is massive for the organization. As commissioner of one of New York Citys longstanding pickup basketball games, Dan Feigin always knew where he would be every Saturday morning: inside the subterranean gymnasium at Trevor Day School in Manhattan, where he has worked for nearly three decades as a teacher, coach and administrator. That is like what you live for. Because I don't think we're really worried about kind of like we would think half a million people are going to die, that what would happen to hospitals and ICUs and things like that. I think we had like, "Oh, we had decent amount of African Americans. The future for the Bucks, championship, championship, championship, and obviously getting fans back at the games. Peter Feigin: Well, I think, like you talked about the opportunity for a great historic organization like this to embrace a former Olympian, it's all-star, like a person who's current in the game and really is an asset. I have an identical twin brother who's the headmaster of a school in New York City, that all of Wes Edens' and Marc Lasry's kids went to, who were two owners of the Bucks. Michael Red: Is there a pivotal moment that you can think of, even as a teenager or as a young kid, that you'd bet on yourself in a major, major way? Just what you said is like were always coming in this balance of how do we, we want Giannis to represent the Bucks brand. Through Jan. 15, his PER of 29.82 was second in the league behind James Harden and just ahead of LeBron James and Stephen Curry. Before we started this interview, you took a little break and said, John excuse me for a second because someone very special stopped by. Talk a little bit about the ice cream truck, the ice cream man. Its incredible and not many people get to do it, lets be honest, when you get to actually live your dream and go to the top. For naming rights, Feiginsaid the franchise is looking for an international brand willing to spend $7 million to $10 million annually for 20 years. You got into really like, "How do we create resources for people to just talk about how they're feeling, about how they vent, about how do they get support for their lives?" This guy is a relentless workaholic who is selfless to his teammates and like wants to win. Peters son, Thomas, and Dans son, Jackson, are both high school juniors and excellent players. I mean, that's like, I mean, literally over and over and over again, relentlessly, the whole team to get it done. View career paths Pre-College Business Emerging Leaders (BEL) That's right. But I think, those are the things that like, yes, you can always pay people. Youre unbelievably inspirational. We scaled the company up to, a little bit under a billion dollars. Then Chris Middleton next to him, which is almost the same, who are these high quality character folks who happen to be all stars in skill level. You sound super excited about the future. And I don't know how many people know this, towards the end of his life, he really kind of did exhibitions, talks, and meetings literally until the day he almost died and traveled the country and the world as really kind of an incredible role model with an incredible story. We can expose it as like, "Here, we're the example in Milwaukee." Why dont we build the tenders business and leverage the Bucks brand and leverage like wereLow and behold, were up to two, almost going to get three locations on the Cream City Cluckery and its like a chicken tender business of which weve done relatively well. John: Welcome to another edition of the impact podcast. I think to be successful here and take it from a very fast talking, sometimes lazy speaking New Yorker, who swears too much and does everything. I can't even imagine what these guys are going through.". "Can you imagine? More recently, Tom Kearns, a mental health counselor and one of The Runs longtime staples, has been bringing his 12-year-old daughter, Sophia, so she can shoot hoops on the side with Dan Feigins 12-year-old daughter, Dylan. That sounds like a little piece, but that's a big piece in the world. There's no right equation. MILWAUKEE Bucks President Peter Feigin helped lead the team to its first championship in 50 years, and now he has the . I do." So, we continue to want to make this a place where players are like, "Shit, I've never been treated like this.". Youre physically building an arena, a district, a template for success. Peter: Yeah. But in a short period of time, the prospect and the opportunity of just not running a team, but kind of building a city and the real estate and the expansion and kind of where Milwaukee was as a city and kind of an inflection point was just kind of one of these miracle situations. And my brother said, "Oh, my God. Is this coming? And probably about 15 years ago, Mark Lazari was looking to explore buying teams and they were in a parent conference, and my brother just said to him, Hey, my twin brothers over at Madison Square Garden he runs the marketing there he understands the P&L you probably get a kick out of him coming with you and giving you an opinion on what that was. Make a long story short, we probably spent the next 10 years having the most incredible adventures of going to do due diligence on teams that he was prospecting to buy. "We know the reality is 18 months ago, no one would've said Giannis is one of the top five players in the NBA, so we've had really what we would call the Giannis Effect," Feigin explains. Bucks championship parade will be this Thursday, Bucks President Peter Feigin says - YouTube Breaking news: The Bucks Championship parade will be this Thursday! Everythings got to be perfect to do it and dont realize because like, hey, Ive never won a championship before, never run a ring so I just started the process and I didnt realize which I now do and why our owners wanted to be intimately involved with the design of the ring. Nobody ever thought it would be a year shutdown, but our owners are kind of incredible people, who want to see a plan, who want to see a recommendation and want to go forward. And our expectations are to consistently improve and grow as a business and consistently improve on the court and vie for a championship. Michael Red: I got my sources. And more importantly, kind of like building such a strong infrastructure with other people. This years edition comes stamped with the Roman numeral XXVIII, to commemorate the games 28 years of existence. Peter: Oh, my goodness. Twin brothers Peter and David Paul are best known for their role in The Barbarians (1987). Are you allowed to talk about that, Peter? Thats just my view, Lasry said. It all matters what state youre in and whats going on with the legislation. But boy, if I could have mastered that a little bit earlier that that'd be one of the things I would do. In a 10 year phase, I started with a startup with Marquis Jet, with Kenny Dichter and Jesse Itzler who started the business and came from sports. John: Like you said, the smartest people could take the most complex issues and just make them simple. This is all a good launch point for Feigin to introduce a state-of-the-art arena. And it's kind of as an adult got me to a place where I desperately want our youth to get exposed to things they wouldn't normally get exposed to because that's how they learn what's out there. There's no living room, there's no central square, there's no big public park kind of in the middle of the city. Woodhouse had no idea what to expect. Does he play defense?. It was just such a big deal. He's the president of the Milwaukee Bucks and he's a native New Yorker. Okay. "I did kind of the 'Dick Cheney.' And this is how cities evolve. So, thank you for being on the cast today. When he called Milwaukee "the most segregated, racist place I've ever experience in my life" in 2016, Feigin was just being a straight shooter intent on improving the neighborhood. Peter Feigin readily admits that, as president of the Milwaukee Bucks, he lives in the fantasy world of professional sports. Although he has made a career of being in high-powered executive positions, he doesn't necessarily dress the part all the time. John: Its so amazing you say that. I always think it comes back. But it's also, listen like I wish, I have patience for nothing, and I think what I'm learning and trying to get a grip of is like how do we chip away over every issue of social justice. You end up with a Jew holiday, who is this incredible, understated, all star. "I got to tell you the enthusiasm Peter has brought to the city has been brought right back. We've made it really authentic and localized with what our food and beverage offerings are going to be. But his primary challenge is to build a bridge from that world to the real world that includes a home town that is torn by strife and economic stress and forge a connection with a state that has distanced itself from the . We hired an unbelievable CFO. Peter Feigin: Yeah. Marc Lasry, the co-owner of the Bucks, joined The Run when his sons were students at Trevor. She's a teacher. I think if nothing else, it changes the awareness, the sophistication, and the business operations of the way players will position themselves and the way theyll market themselves. I think Wes Edens and Aaron Rodgers had been friends for awhile. Then it would move the franchise to Las Vegas or Seattle. I had this tendency, which I still do, to get so excited and loud. Ive got the keys to a gym.. By the way, I've got access to the Team President, the GM, everybody is all around just to resource and help. Peter Feigin: And I think, even when we looked at ourselves we're completely diverse, but we weren't anywhere near where we should have been on the leadership side of being a diverse leadership. Well, Peter, this has been more than a delight. They cause matchup problems for their fathers friends. Peter: which I cant even believe it, Id probably have some fun teaching. The ability to go into an NBA franchise and really pick all the great practices which is going around in the league is a huge advantage. Talk about that. Whether it's police reform, whether it's incarceration, whether it's education, whether it's food desert. My father happened to pass away probably within a couple months and very close with Mark and Wes, who basically at that time said, Well, you now have to really consider this and do this. And at the time, I always say, I was their last hope because of the timing of the acquisition. I think if I had kind of the listening skills that I still need to get better at, I would be better at kind of understanding. Feigin can do all the PR he wants, but the most effective pitch to get fans into the new arena is out of his hands. But online gambling, in state by state is massive and how you can center that do you want to become part of a casino? It just kind of really trying. How do we make this more than equal?" It's the same way she'll listen through what I'm going through. Talk about having arguably the greatest player in the world on your team. During a media car wash in NYC in December, Feigin opts for a sweater, not a suit and tie. So, for people who run businesses, to have an operator who's really geared up and wants to drive revenue is kind of like a positive thing, especially for Mark and Wes. And I think with time, you certainly kind of can take that. If someone kills you, theyll give you the ball, Dan Feigin said. How does that, and then, with that also because this harkens back, Im old enough, youre old enough even, we remember the Michael Jordan era, he was the greatest player in the world back in his Again, you not only have one of the greatest players ever to play on the planet, but youve also created this culture of retention. Before we get talking about all the amazing things youve done in basketball, and just coming off amazing championship. Now youre there, youre rebuilding. 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